Adobe Marketo engage offers many great features, which are all designed to help you increase customer engagement. This includes Micro-targeting, Data deduplication, and data cleansing.
Customer engagement
Adobe Marketo Engage helps B2B marketers to deliver personalized customer engagements. Through this platform, marketing teams can gain unprecedented visibility into a customer’s buying journey. With its multi-step engagement tools, it provides a complete solution to help marketers drive demand, improve marketing ROI and optimize their sales performance.
It offers advanced features like account-based marketing, lead management and campaign automation. It also enables marketers to personalize experiences across channels and devices. Marketo engages customers using sophisticated journey flows, rich behavioral data and artificial intelligence.
It allows you to customize web pages, conduct surveys, and conduct live interactions with your customers. You can also use it to create action reports and analyze your engagement. Using it, experts can track customers in real-time channels, study their engagement, and manage all communication channels.
The platform is available in a variety of editions. Each of these packages comes with advanced features and other bundled packages are available as well. Some of these packages include Campaign Automation, Experience Automation, and Account Profiling.
It also includes Adobe Experience Cloud applications. These Adobe applications can be used to automate your content distribution, create a consistent brand experience and drive your revenue. They help you to improve your email and social marketing strategies.
Marketo also offers a technology partner ecosystem. For example, it works with Real-Time CDP, which allows you to create a full real-time profile of a customer. Combining this information with your other data can help you personalize your communications.
It also offers attribution models for your campaigns. If a customer converts from a webinar to a sales meeting, for example, you can track the impact of that conversion. This helps you to tie revenue back to the specific campaign.
In addition, it offers a Center of Excellence where you can collaborate with international teams. Marketo provides comprehensive campaign performance and attributed revenue analysis.
It’s a leading B2B marketing solution for marketing and sales teams. By combining content, data, and sales, Marketo engages customers across complex buying cycles. Providing exceptional customer experiences strengthens your brand and boosts your retention rate.
Adobe Marketo Engage has been named by Gartner as the highest rated B2B marketing automation platform.
Data deduplication and data cleansing
Adobe Marketo is a data-centric platform that aims to bring the marketing and sales departments together. Aside from automating workflows, it also helps your team optimize their marketing efforts. This is done by offering features like predictive content, account-based marketing and task management. It also provides tools for campaign cloning and predictive email messages. In fact, you can even use its predictive features to send personalized nurturing campaigns to your best leads.
One of the coolest things about this marketing solution is that it provides you with a way to identify and remove duplicates without having to rely on manual scrubbing of your database. You can do so by running a list of potential duplicates, checking for obvious duplicates and leveraging LaunchPoint partners to provide you with advanced data deduplication capabilities.
Having a clean database is important, but it’s also essential to keep track of your data in a meaningful way. With the proliferation of data across various databases, it’s important to know what you’re looking for. The best way to do this is to use a data cleansing tool such as Marketo’s own, or the more advanced alternatives from LaunchPoint.
For example, the Adobe Marketing Data Environment has a robust integration suite that can be used to track engagement history, profiles and other related metrics. This can help you determine which campaigns and promotions are most effective and which are failing. Similarly, it’s not uncommon to see data errors in various databases. If you’re using a CRM like Salesforce or HubSpot, you’ll want to consider the record ID column on your records to identify the duplicates that matter.
Another way to achieve this is to use a third party service, such as Validity’s DupeBlocker. They’ll tell you how to perform the more complex calculations. Using a tool like this will make the entire process faster and more efficient. Plus, with premium support, you’ll get access to a named customer support expert and accelerated service level response.
Another important component of a clean database is removing the wrong types of data. The most obvious example is getting rid of people who don’t have an email address. But it’s not always easy to remove these records from your database.
Micro-targeting
Adobe Marketo Engage is a powerful marketing automation platform that helps you reach your target audience. It is based on a combination of artificial intelligence and data science to help you deliver personalized content and customer experiences.
The product is part of Adobe’s Experience Cloud suite of marketing solutions. These products include Analytics Cloud, Advertising Cloud, Marketing Cloud and Experience Manager. You can use Marketo to personalize email campaigns, manage lead generation, generate leads, and nurture prospects.
Marketing automation includes a variety of features, from workflows to triggers and analytics. This helps you measure the success of your omnichannel marketing initiatives. Using analytics, you can increase pipeline velocity and prevent churn.
ABM, or account-based marketing, allows marketers to identify accounts with high potential and engage them through a customized campaign. Additionally, Marketo provides robust API capabilities for integrations with external databases. In addition to marketing, ABM is ideal for targeting paid media networks and for tracking buyer behaviors.
Marketo also supports a number of add-ons, including Predictive Content and advanced realtime web personalization. The latter, also known as Real-Time CDP, creates a complete, real-time profile of each visitor. It is also a great way to segment your prospects.
The Predictive Audiences feature of Marketo allows you to create and deploy real-time personalized experiences at scale. Using machine learning, the platform analyzes content to understand what your customers want.
In addition to these features, Marketo offers a wide variety of other functionality, including a robust contact profile, cross-channel activation and marketing automation. For example, it uses sophisticated journey flows to optimize the customer journey. Other features include lead management, sales partnership, and unified account-based marketing.
As a member of the Experience Cloud, Adobe Marketo Engage is able to connect marketing and sales data to improve business performance. Marketo Engage unifies all aspects of lead management and allows users to create, implement, and analyze customer experiences across all channels. From website personalization to multi-touch attribution, it is a comprehensive platform for all your marketing needs.
With Marketo, you can easily manage all your marketing tasks, including lead generation, triggered emails, and event marketing. The company also has an extensive ecosystem of partners.
Pricing
If you’re looking to bring your marketing and sales efforts together, you may want to consider Adobe Marketo Engage. It’s a complete marketing automation software platform that brings together analytics, content, and leads. It helps you deliver personalized experiences across channels and develop stronger relationships with your customers.
Marketo was originally created to help marketing professionals manage and nurture their leads. The platform is used by larger companies, but it’s also a viable option for small and medium businesses. In addition, Marketo has a good customer support team, as well as a helpful community.
Marketing teams are constantly looking for ways to get to know their customers better. With tools like Marketo, marketing can be automated to improve efficiency and effectiveness. They can use triggers and workflows to send emails, and can even send mass emails to specific users. Using AI, Marketo can personalize the customer experience.
It’s a centralized marketing hub that allows you to reach customers from anywhere. You can send emails, interact with customers on your website, and engage with them through social media. Marketo also provides a variety of reporting and analytics tools. All this can be easily customized for your company’s needs.
Marketing and sales need to work together to create a personalized experience for customers. Marketo helps to do this by enabling you to activate complete real-time profiles. These profiles include demographic and behavioral data. This information can be used to identify and nurture accounts that are more likely to convert. Combined with predictive audience, advanced ABM, and real-time web personalization, you can ensure your content reaches your customers where they’re most engaged.
While Marketo isn’t a free software solution, you can purchase a bundle of features, or you can pay monthly. Prices vary depending on the package you select, but you can expect to pay between $895 and $3,175 per month.
The cost of Marketo is dependent on the size of your database, and it also depends on the package you choose. For example, you’ll pay more if you need a more robust CRM, or if you want a custom implementation.
When you’re ready to buy, you’ll be able to access the latest pricing. You can also download a guide to Marketo for free.
