HubSpot’s Marketing Hub is one of the most popular hubs, providing a plethora of marketing automation tools such as email campaigns and forms.
The Marketing Hub is available in three tiers and as part of a CRM Suite bundle.
Starter
Are you just starting out inbound marketing or an experienced marketer seeking to enhance their business with an inbound marketing system? HubSpot has the perfect plan for you. Their free plan offers comprehensive contact management, sales features, forms, landing pages and live chat support – everything you need to get started.
HubSpot stands out among other marketing software systems by offering an upgradeable platform that adapts to your evolving requirements. This is a major advantage for marketers and small businesses as it provides an accessible, user-friendly, highly customizable inbound marketing solution that will scale with their business as it expands.
HubSpot provides a free tier of its core service, the Marketing Hub, which is ideal for small and growing marketing teams. This plan removes branding from contact data and forms while enabling you to send up to 2,000 emails each month.
Professional
If you’re a marketing professional using HubSpot CRM, upgrading to the Professional package might be worth considering. This package offers everything a business could need – one-stop marketing, sales and customer service solutions in one convenient place.
The Professional package gives you access to all tools in the Marketing Hub, such as social media integrations and marketing automation. Plus, it comes with a Google search console integration so that you can view everything Google sees on your website directly within HubSpot.
However, one major distinction with the Professional level is the capability to send emails non-marketing contacts. This could prove problematic for SaaS-focused marketing teams that have many CRM contacts but don’t send marketing emails.
The Starter plan is ideal for small businesses and entrepreneurs with limited funds and need an accessible marketing automation solution. It offers three major improvements over free tools: a higher contact limit, no HubSpot branding in emails, and the capacity to send five times as many emails per month.
Enterprise
HubSpot’s marketing hub is an effective, centralized platform that enables companies to automate all of their marketing tasks. Its uncluttered and user-friendly interface make it the go-to choice for marketing teams.
It also integrates with popular social media platforms such as LinkedIn and Instagram, enabling you to schedule posts directly within the software. Furthermore, its comprehensive dashboard lets you track and monitor all aspects of your marketing activities.
HubSpot’s dashboards make it simple to review and analyze data regarding your customer journey, website engagement, and marketing interactions with prospects. This enables you to make data-driven decisions and stay ahead of the competition.
HubSpot’s pricing models begin at Free, which offers basic features like contact management, email marketing and lead capture forms. As you move up tiers, you gain more tools and functionality. Depending on your company size and needs, it might be worthwhile considering upgrading to one of the higher tiers.
Custom Plan
HubSpot provides a selection of packages, or “hubs,” that give users access to various features at different price points. Each hub comes with its own pricing.
Service Hub, for instance, is a customer service platform designed to make it simpler for teams to onboard customers, provide support, and expand their business through airtight support. The tools in Service Hub integrate with other parts of HubSpot’s platform in order to centralize data, interactions, and support tickets – ultimately improving your customers’ experiences.
Sales Hub, on the other hand, is a sales platform designed to help businesses monitor leads and close more deals. It integrates with CRM software and gives sales teams access to features like lead tracking, quote/meeting management, and more.
The Custom Plan is an ideal option for companies wanting to explore HubSpot’s sales tools but are hesitant to commit to the full suite. Additionally, smaller businesses that want to grow but don’t need to invest thousands of dollars per month into a CRM will find this plan beneficial.
